Crofton Park Opticians is committed to the highest privacy standards. We only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it, and the very limited conditions under which we may disclose it to others.

Collection of your personal information

PCS Optical Limited, trading as Crofton Park Opticians, is a registered data controller. We collect and process clients’ personal data for the purposes of healthcare and marketing.

Our legal basis for processing personal data for healthcare purposes, including appointment reminders, include public task or legitimate interests.

Our condition for processing special category data is the provision of health or social care.

We only process our clients' personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your personal data for marketing purposes, please let us know and we will stop.

The data we may collect and process

The personal data of clients that we may collect and process includes:

How we use this information

We may use your personal information for the purposes of:

How we store your information

We process your personal data in strict confidence. We keep your personal data securely in our filing and electronic systems. To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd, or Eyeplan Ltd.  Any third-party company is only permitted to process your data for specified purposes in accordance with our instructions.

For the purposes of NHS services such as the Minor Eye Conditions service, Glaucoma enhanced casefinding/repeat measurements, Cataract Referral Refinement, and Children's Vision Screening Refinement services, we are subcontracted by Primary Ophthalmic Services (POS) to provision these services and as well as keeping the records on our systems, they are also shared with POS and with your GP in accordance with a data sharing agreement in place.

Personal information will be retained by us for as long as is reasonably necessary (or as defined under applicable healthcare laws and regulations) to provide products and services, including aftercare services, and to maintain records as required to satisfy tax and other legal or regulatory requirements, as well as to protect and defend against claims.

We will usually keep any personal data we hold about you for ten years after our last contact with you before we delete it. This is the period recommended as good practice by the College of Optometrists. If we collected the data when you were aged under 18 we will keep it until your 25th birthday, in line with NHS requirements. In exceptional cases we may need to retain personal data for a longer period and will explain our reasons for doing so on request.

How and when we may share your personal information

Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organisations, including multi-agency safeguarding hubs, the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.

In the course of processing your personal data we may share it with:

Your rights

You have legal rights in respect of the personal data we hold about you. The Information Commissioner’s Office (ICO) has published guidance on the full range of rights. The rights that are most relevant to the way in which we use your personal data include:

How we protect your personal information

We use a variety of security technologies and procedures to help protect your personal information from unauthorised access and use.

As effective as modern security practices are, no physical or electronic security system is entirely secure. We cannot guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. Any transmission is at your own risk.

In the event that there is an interception of your personal information or unauthorised access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.

We have no control over the contents of third party sites or resources which are linked to our website and we accept no responsibility or liability for them or the privacy practices they use or for any loss or damage that may arise from your use of such websites or resources.

Privacy policy updates

We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website.

Contacting us and the ICO about your personal data

Please speak to us first if you have any questions or concerns about the way in which we process personal data. You can contact us by e-mail, using, or write, addressing any letter: FAO Data Protection Officer, Crofton Park Opticians, 376 Brockley Road, London SE4 2BY.

You have the right to complain to the ICO if you have a concern about our handling of your personal data which you do not think we can resolve. You can contact the ICO here.

Company Information

PCS Optical Ltd (Trading as Crofton Park Opticians) is a limited company registered in England - Company Number 05658072

Last Updated: March 2022